Devastation!- a rejected logo design, and how to convince the client that you know best… or not

A few months back, a longstanding client of mine asked me to design a logo for a new venture. The client’s stated goal from the outset was to keep it familial with the first logo I did for a previous venture; a typographic solution which, unlike most of my older work, I can still look at without cringing. The client was very attached to the old logo as well, so it was no surprise that they wanted something as close as possible for her new company.

After many rounds of sketches and revisions, I presented a “rough draft” that was essentially just the name of the company typed out in a different weight of the previously established typeface. I knew this was not the final, but apparently failed to explain to the client that this was just for show. I received permission to proceed…

I started execution on the final lockup, kerning away, shaving counterspaces, extending ascenders and descenders, correcting the awkward “gaps” between consonants and vowels… all the hits, until I finally came up with a sweet little lockup I was really proud of. And when I finally presented it, I was asked what happened to the “good one” I had already done.

I tried everything to convince the client that this newer logo was the preferable, polished one- I did my best song and dance routine about whitespace and symmetry and the importance of a unique lockup, but the client absolutely would not budge.

As my former professor, Designer Bob Gill, often says: “there are no stupid clients, only stupid designers”, so after a few earnest pitches I accepted I was the stupid designer and gave the client what they wanted. I know I did the right thing, but it irks me- this had the potential to be a strong portfolio piece, but since I’m not proud of the final result I’m not inclined to use it. And the old trick of showing the “rejected version” next to the final in your book feels cheap, and I think it reveals something unflattering about the designer’s opine of the client’s opinion. (You should always take the professional “high road” in your book and on any interviews; save the whining and finger-pointing for this blog, or to your local bartender)

So I ask the burning question: was there anything I could have done to make this a win-win?

The only thing I can come up with is an obvious one, never show the client a solution that you’re not comfortable producing. Time doesn’t always afford those luxuries, though, and meeting deadlines (and giving the client a chance to think about it) will always be king.

But I’m open to any other suggestions- if this has happened to you, or if you have a thought on what you would have done in my position, I would love to hear it…

Back from the dead…

Well, it has been a long rest indeed- but it is time to revive the horror!

The good news is I have been one busy graphic designer in the past year; I have been very fortunate to have a series of demanding clients, and for the first time in my life I have had to actually turn business down. Quite a turn of fortune from a few years ago when I first started this blog!

One thing I have started to notice is a diminished passion towards the work. For the first time since my undergrad “burnout” days I find myself resenting the projects themselves, fantasizing about career changes, and sometimes just avoiding hitting “refresh” on my work e-mail. Where’s the love?

Here’s what I have come up with: I haven’t been venting enough. In New York I was surrounded daily by fellow commercial creatives who I could grab a drink with and kvetch with about clients, directors and deadlines. In my new home town I have numerous peers whom I respect professionally, but I have yet to find that community of whiners.

So I come back to my long-neglected Design Nightmares in the hopes that “getting it off my chest” will once again re-ignite my interest in putting up with the necessary layers of bull pies to succeed in the only job I’d ever really want.

If you’re reading this, maybe blowing off a little steam could help you too- and me, and the rest of us struggling designers of all ages.

Happy nightmares, look forward to the sharing!

The disappearing job offer

Here’s a sob story from almost exactly one year ago, but it still gives me chills. Enjoy, if you dare…

Last Summer, like many other students, I was looking for a good internship. Since that summer was my last “summer vacation” before graduating, I knew it was really important to get a good experience… and just maybe, one that could later turn into a job.

I did all the right things- put together a solid portfolio, designed a clean, professional stationery set and resume, made a nifty “leave behind” showcasing some of my best samples, when contacting potential employers, I was firm but not too aggressive.

In the end, all my hard work had paid off- my two top choices both called me back! They were both fantastic companies; The first, a very large and well renowned ad agency, and the second, a smaller but respected branding firm with a great body of work.

The smaller company made their offer first, via an e-mail. I was very excited, but before I gave an answer I wanted to hear back from the bigger company, just to know what my options were. Then, one of the managers from the big agency called me at home… we chatted for a while, a sort of informal interview (I had already interviewed with two other people from the company).

At the end of the call he said he thought I would be a “good fit” and that they “would love to have me there for the Summer”. He went on to tell me that they frequently hire from their intern pool, even mentioned that the intern in my position last year was in charge of a few major accounts now. He told me that his company recognized and rewarded hard work. I’ve always had a pretty serious work ethic, so hearing that this would be noticed was just what I wanted to hear.

It was still a really tough choice, because both places seemed great, but by the end of that phone call it seemed clear which internship could potentially offer me more, in terms of life after school. “When can I start?” I asked the manager. He said he didn’t have a calendar in front of him, so we’d figure that out later. Then he suggested I could come in for a day to “meet the team”. I said yes, and hung up the phone, ecstatic.

I called the smaller agency to tell them I made my choice. I spoke to one of the partners, and he said he understood where I was coming from, and there were no hard feelings. We spoke for a long time, and he was so nice and interesting to talk to that I began to feel really sorry that I wouldn’t get to work for them.

A few weeks went by, and the day came to “meet the team” at the big ad agency. I was greeted by the manager whom I had spoken with before. He apologized, but said he’d picked a “bad day” for me to come in… his department had a big pitch to prepare for the next day, and he would be too busy to spend time with me. He took me to human resources, where I met a very nice woman who said to come by at the end of the day to fill out my new hire paperwork. Then he introduced me to his whole team. I told everyone I was really looking forward to working with them, even asked if I could help out that day- they said no thanks, but I should feel free to watch them work and get a sense of things. It was a fun day!

I’d been there for a few hours when I saw the manager putting on his coat. I rushed over to ask if he was leaving, he said he was going home for a bit and coming back later in the evening. I asked him if he had my start date yet, he said no and that he was too busy to think about that now- he said we’d talk in a week and settle everything. He seemed a bit gruff, but I thought nothing of it as he was under stress. I wished him luck on the project, and got my stuff together to leave as well.

As instructed, I stopped by human resources for my paperwork. The woman who had been so friendly before was now acting like she’d never seen me. I told her I was there for my new hire paperwork, and she said those forms were only for people who would be coming to work there… and that SOMEBODY ELSE HAD ALREADY BEEN HIRED FOR THE POSITION. Stunned, I said there must be a mistake- I was the one hired! Wasn’t I??? She said it was too bad the manager had left, he’d know, but she was sure it would all be cleared up soon. Bewildered, but still trying to keep my cool, I said goodnight to everyone I’d met and walked out to the subway.

My head was spinning. What had happened? Had I misunderstood him on the phone? Had I done something to offend someone during my visit? No, I’d barely spoken! …Maybe I hadn’t spoken enough? What happened between that phone call and now?

I tried to put it out of my mind until the day he had said he’d call. After all, it was probably just a misunderstanding! After all the good energy I got from everyone I met on my visit (up until the last ten minutes, at least) how could anything be wrong? Why didn’t anyone look at me strangely when I said “Hi, I’ll be working with you this Summer” ? It had to be a mix up, it just had to be…

The day came for the manager to call. The phone didn’t ring once. The next day came and went, no call. And the day after that. All the way to the weekend, no call, no email. I told myself he must just be really busy, an intern isn’t going to be at the forefront of his mind! I called Monday morning, and was put into his voicemail. I said how nice it was to meet him, how eager I was to work there, and that he could call me whenever was good for him. The next day, I re-forwarded my resume and samples (he had asked for them during my visit, he said he had misplaced them), and once again said how nice it was to meet everyone, and couldn’t wait to, et cetera, et cetera…

Weeks went by, with no response. I didn’t want to nag him, but if I needed to find another internship– time was running out! I left phone messages, emails… nothing. Total silence. I even tried to contact the woman from human resources, to see if she had learned anything new. No reply. What had I done to deserve this?

By a certain point, a straightforward “no” would have been welcome news. It was the silence, the complete lack of any response that was killing me. After six weeks and, I’ll admit it, some tears, I gave up. I called the other company, the good guys who had offered me the job weeks before, to see if the offer still stood.

After some hesitation (and thanks to a strong recommendation from one of my most valued mentors, to whom I’ll always be grateful for this) they agreed to bring me on after all. I had a great time working there, and learned a lot. All in all, it was a perfect internship.

A few weeks after I started there, I got an email one day; it was the manager from the ad agency, with the human resources woman CC’d on the email. He said he was sorry, but they had decided to go with another candidate for the internship, and he wished me good luck. It had been almost three months since the last time we had spoken. All I could do was laugh.

So in the end, everything worked out for the best- I definitely believe I ended up at a better place where I was more involved and valued by my employers, plus I really enjoyed myself.

The epilogue of this story came months later; my boss found out, from another designer colleague, that the big ad agency had a notorious hiring practice… apparently, when hiring regular employees, they were known to promise the same job to up to three candidates, to keep them dangling on the line until the real guys in charge could make their decision.

So it wasn’t just interns that they treat like dirt, and it wasn’t because I had done something wrong. Even with that information, that it wasn’t just me this had happened to, it still really hurt…

So, what could I have done?

What I should have done, on that early phone call with the manager where he said “love to have you here for the Summer”, I should have thanked him and promptly asked for it in writing. Just as the good branding agency had done, a job offer doesn’t legally mean anything until it’s put in writing; then there is a record of it. Had I asked for this and been refused, I would have known something was fishy and could have avoided scrambling for a job at the last minute.

Sometimes, it’s hard to be pushy when you really want something, like a job or an internship- if the person hiring you seems busy or distracted, you might worry that being too aggressive will turn them off. But asking for documentation of a job offer isn’t being pushy; it’s totally reasonable. So remember, when applying for or accepting a new job, protect yourself, make sure all correspondence is documented. If you don’t take care of you, who will?
Good luck, and I hope this never happens to you…

From good, to bad, to worse

Here’s a typical tale from a design student, trying to make a good impression but getting stuck in a less-than-ideal situation… Designers will put up with a lot if they think it’s leading to something better, but there are never any guarantees. Read on, and see if this reminds you of any of your own experiences!

********

I was at the end of my final round of interviews at a very prestigious digital firm. The interview had gone well. It was better than what I had anticipated. This was my first experience interviewing with four people on four consecutive days; The first day, I just met with the HR and she set me up with the other senior designers and the creative director for the other days. The good thing was that none of them grilled me with tough and tricky questions. All the interviews went really smooth.

I wrote a thank you note to all the interviewers every day as I got back from the interview. I only got a response from the HR and one of the senior designers there. After the interviewing stage gets over, then comes the waiting stage. This is a time period where I would keep refreshing my e-mail every 2 minutes and I would obsessively check for full network coverage on my phone. 
A lot of time passed and I moved on with my life, applying and interviewing at other places. Then, one Friday evening when I was on my way out with my friends, my phone rang. The number flashing on the screen did not look familiar. I immediately picked up, it was the Creative Director calling me from the company I had interviewed with almost a month back. I was very happy to hear his voice. The conversation was initially very general and then it proceeded in a very unexpected direction. He started talking about his wife who happens to be a designer herself and how he would like me to freelance for her.

My first thought was that I really wanted to work at his firm. I felt that to say no might offend him, and permanently burn a bridge into the company I really wanted. Without thinking further I said Yes. He seemed very pleased; he went on praising my work and said how impressed he was with me at the interview. I felt flattered and had a good evening.

Not 24 hours later, on Saturday morning, I get a call from Susan, the Creative Director’s wife. She had a lot of work sorted out for me already. This was some sort of re branding project for a supermarket. I had never done an assignment like this before but was willing to go ahead with this project, as there was a lot to learn from it. She was fine with the fact that working on something like this was new to me. She explained everything that I was supposed to do. I carefully took the instructions down and we went back and forth on clarifying my doubts. I got started with the freelance project and decided to send her a sample of what I was doing before the deadline.
The assignment was briefed to me on Saturday and the deadline was on Tuesday. As there was a lot that I had to work with, it took me all of Sunday night to finish a considerable amount of samples to show her. First thing on Monday morning, I mailed her the samples.

After waiting for a couple of hours, I get a response from her saying that she was afraid about those samples of not even being close. As the deadline was not that far away, she would not give me more feedback. She wanted to work on them through the night. She asked me to send her the invoice.

I felt so low after receiving that mail from her. I felt numb as if I had no clue of what had just happened. I went ahead took a day off from my work and fixed all the samples that I was working on. By 5 o’clock Monday evening, I sent her all the revised pieces. There was no response from her.

I contemplated for a couple of days whether I should even charge her. As I had wasted my entire weekend and had to skip work, I went ahead and mailed her my invoice. I received the check for the number of hours I had put in. This was the worst incident in my life and I still feel really bad about it.

Hello world!

Hello, and welcome to the design nightmares blog. I know, it sounds very negative- what’s the good in complaining about the communication design field? Allow me to explain a little of my thinking here…

When I finished my undergraduate degree in 2001, the climate in design jobs was just as bad as it is today in 2009, and of course it’s never an open door for fresh faced kids just outta school with no work experience. So, to keep myself fed, I wound up taking on a lot of odd jobs that had nothing to do with my degree-waiting tables, tending bar, working retail, all the while looking for the job I really wanted. My co workers were frequently in the same boat as me- we’d all gone to school for something else, but here we were, stuck in a situation we hated, dealing with rude customers and bosses daily, doing our time until the opportunity came along to move into our “real” careers (which, incidentally, was very offensive to the people who considered these jobs “real” careers- so always be careful who you bitch to!)

When I was waiting tables in Washington, DC, I would frequently be invited to join a group after work, at a local bar. It was a loose network of friends-of-friends, all with pretty much only one thing in common: they all served food for a living. We’d sit in the bar, swapping stories about all the wicked customers, bad bosses, and sloppy or lazy co-workers that made our days unbearable. And something magic would happen: the act of airing this dirty laundry would turn stress and misery into something to be laughed at. The event that nearly had you in tears in the breakroom earlier was now so hilarious that you could barely get it out between the hoots and howls. Swapping stories and common experiences was a ritual that made it all seem ridiculous, and therefore, bearable.

My hope is to provide a similar forum online for the struggling design community, because I think we really need it. It’s going to be a rough ride for the majority of us for the foreseeable future, but I hope that if we share our horror stories, we can find a way to laugh, and it will seem bearable. This is for the people who love what they do, but need to blow off some steam every now and then.

So please, contribute whatever you can! Obviously, we shouldn’t burn any professional bridges with what we say here, so anonymity and name omission will be respected and advised on any posts (unless you really don’t care anymore, that’s up to you…) But if you have anything to get off your chest, or if you just want to be a voyeur of others’ misery for now, I hope you’ll take advantage of this forum. Thanks, and good luck to all of us!

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